content-strategy

Plans content pillars, topic clusters, and prioritized editorial roadmaps from customer research and keyword data.

2|Updated Apr 18, 2026
One-click install
npx skills add https://github.com/davide97g/pulse-hr --skill content-strategy-davide97g
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/davide97g/pulse-hr/tree/main/.agents/skills/content-strategy
Command: npx skills add https://github.com/davide97g/pulse-hr --skill content-strategy-davide97g

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Deciding what content to create is harder than writing it. This Skill turns scattered ideas, keyword exports, sales call notes, and competitor gaps into a structured content strategy with clear pillars, buyer-stage coverage, and a prioritized publishing plan. ## Core Features & Use Cases - Content Pillars & Topic Clusters: Defines 3-5 core pillars with hub-and-spoke subtopic clusters and internal linking structure. - Buyer-Stage Keyword Mapping: Maps topics to awareness, consideration, decision, and implementation stages using proven keyword modifiers. - Prioritization Scoring: Ranks ideas with a weighted framework (customer impact 40%, content-market fit 30%, search potential 20%, resources 10%). - Use Case: A B2B SaaS team with no blog asks what to write about. The Skill gathers business context, mines sales calls and forums for topics, proposes pillars, and outputs a scored, prioritized topic list with a publishing cadence. ## Quick Start Ask the assistant to build a content strategy for your product, describing your audience, goals, and any existing content or keyword data.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy for a new blog?▼

Start by gathering business context, customer questions, and competitor gaps. Then define 3-5 content pillars, map topics to buyer stages from awareness to implementation, and prioritize ideas using a weighted scoring framework before setting a publishing cadence.

How do I prioritize which blog posts to write first?▼

Score each idea on customer impact (40%), content-market fit (30%), search potential (20%), and resource requirements (10%). Focus on high-impact, lower-effort topics first while maintaining coverage across buyer stages.

What is a hub and spoke content cluster?▼

A hub is a comprehensive pillar page on a core topic, and spokes are supporting articles targeting related long-tail keywords. Spokes link back to the hub, building topical authority and improving search rankings for the whole cluster.

How do I fix a blog with flat traffic and random content?▼

Run a content audit to evaluate existing posts, then organize them into pillars and topic clusters. Decide which posts to update, consolidate, or retire, and use a prioritization framework to plan future content around topical authority.

When should I use content strategy versus copywriting?▼

Use content strategy when deciding what content to create, planning pillars, or prioritizing topics. Use copywriting when writing an individual piece. Strategy defines the plan; copywriting executes individual articles within it.