content-strategy

Plans content pillars, topic clusters, and prioritized editorial roadmaps for marketing teams.

Updated May 11, 2026
One-click install
npx skills add https://github.com/cloudofgeorge/AI-hands-Engineer --skill content-strategy-cloudofgeorge
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/cloudofgeorge/AI-hands-Engineer/tree/main/skills/marketing/skills/content-strategy
Command: npx skills add https://github.com/cloudofgeorge/AI-hands-Engineer --skill content-strategy-cloudofgeorge

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Deciding what content to create is harder than writing it. This Skill turns scattered ideas, keyword data, and customer research into a structured content strategy with clear pillars, buyer-stage coverage, and a prioritized publishing plan. ## Core Features & Use Cases - Content Pillars & Topic Clusters: Defines 3-5 core pillars and maps hub-and-spoke cluster structures with internal linking plans. - Buyer-Stage Keyword Mapping: Organizes topics across awareness, consideration, decision, and implementation stages using proven keyword modifiers. - Prioritization Scoring: Ranks content ideas using a weighted framework (customer impact 40%, content-market fit 30%, search potential 20%, resources 10%). - Ideation from Real Data: Mines keyword exports, sales call transcripts, surveys, Reddit/Quora threads, and competitor blogs for validated topics. - Use Case: A B2B SaaS team with no blog asks what to write about. The Skill checks for existing product marketing context, proposes pillars tied to the product's use cases, and outputs a scored, prioritized topic list with a publishing cadence. ## Quick Start Ask the agent to build a content strategy for your product, including content pillars, buyer-stage topics, and a prioritized list of the first articles to publish.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy for a new blog?▼

Start by defining 3-5 content pillars tied to your product's problems and audience needs, then map topics to buyer stages from awareness through implementation. Score each idea using customer impact, content-market fit, search potential, and resource requirements to decide what to publish first.

What is a hub and spoke content cluster?▼

A hub and spoke cluster pairs one comprehensive pillar page (the hub) with multiple supporting articles on related subtopics (the spokes), all interlinked. This structure builds topical authority and helps search engines understand your coverage of a subject.

How do I prioritize blog post ideas with limited resources?▼

Score each idea on four weighted factors: customer impact (40%), content-market fit (30%), search potential (20%), and resource requirements (10%). Focus first on high-impact, lower-effort topics while maintaining coverage across buyer stages.

What is the difference between searchable and shareable content?▼

Searchable content captures existing demand by targeting specific keywords and matching search intent. Shareable content creates demand through original data, contrarian takes, or stories people want to pass along. A strong strategy prioritizes searchable content first, then layers in shareable pieces.

When should I use content strategy versus copywriting?▼

Use content strategy when deciding what topics to cover, how to structure clusters, or how to prioritize a backlog. Use copywriting when writing an individual piece of content. Strategy determines the plan; copywriting executes individual articles.

How do I find content ideas from customer research?▼

Mine sales call transcripts for recurring questions and objections, survey responses for common themes, and support tickets for repeated problems. Supplement with forum research on Reddit and Quora, plus competitor blog analysis to find gaps you can cover better.