What problem does it solve? Marketing teams often publish content without a coherent plan, wasting effort on topics that neither rank in search nor resonate with buyers. This Skill turns customer questions, sales objections, and keyword data into a structured content strategy with prioritized topics mapped to the buyer journey. ## Core Features & Use Cases - Searchable vs Shareable Framework: Classifies every content idea as demand-capturing (SEO) or demand-creating (thought leadership, data studies, expert roundups) with writing guidance for each. - Pillar and Topic Cluster Planning: Identifies 3-5 content pillars from product, audience, search, and competitor signals, then maps subtopic clusters with internal linking structure. - Research-Driven Ideation: Mines keyword exports, call transcripts, surveys, Reddit/Quora threads, and competitor blogs for content ideas, then scores them with a weighted prioritization matrix (customer impact 40%, content-market fit 30%, search potential 20%, resources 10%). - Use Case: A B2B SaaS founder pastes sales call transcripts and an Ahrefs keyword export, and receives a prioritized editorial calendar with topics mapped to awareness, consideration, decision, and implementation stages. ## Quick Start Ask the agent to build a content strategy for your product using your customer research and keyword data, including pillars, priority topics, and a topic cluster map.
