content-strategy

Plan and prioritize content topics by buyer stage with scoring.

Updated May 17, 2026
One-click install
npx skills add https://github.com/cenjie/skills --skill content-strategy-cenjie
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/cenjie/skills/tree/main/skills/content-strategy
Command: npx skills add https://github.com/cenjie/skills --skill content-strategy-cenjie

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Helps marketing teams and product teams who don't know what to publish or have scattered content by providing a repeatable system to decide what topics to create, prioritize pieces by impact, and align content to buyer stages to drive search traffic and generate leads.

Core Features & Use Cases

  • Content Pillars & Topic Clusters: Define 3-5 pillar topics and map supporting spoke articles to build topical authority.
  • Keyword-led Ideation & Buyer-Stage Mapping: Turn keyword data and customer research into prioritized topic lists for awareness, consideration, decision, and implementation stages.
  • Prioritization & Cadence: Score ideas by customer impact, content-market fit, search potential, and resources to produce a publishing calendar and quick wins.
  • Content Audit & Hub-and-Spoke Reorg: Evaluate existing posts to update, consolidate, or retire content and identify hub pages.

Quick Start

Create a 3-5 pillar content strategy with topic clusters, a prioritized list of posts by buyer stage, and a 3-month publishing cadence using any provided product-marketing-context.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a topic cluster strategy to capture search traffic?▼

To build a topic cluster strategy, define 3-5 pillar topics and map supporting spoke articles to each pillar to build topical authority. This hub-and-spoke model organizes related content to signal expertise and capture search traffic.

What is the best way to prioritize content ideas by buyer stage?▼

The best way to prioritize content ideas by buyer stage is to score them based on customer impact, content-market fit, search potential, and required resources. This generates prioritized topic lists for awareness, consideration, decision, and implementation stages.

How do I map an editorial calendar to my content pillars?▼

You map an editorial calendar to content pillars by scoring topic ideas for impact and search potential, then sequencing them into a recommended publishing cadence. This ensures quick wins and high-impact pieces are scheduled consistently.

Can I use existing blog posts to create hub-and-spoke topic clusters?▼

Yes, you can audit existing blog posts to identify hub pages and reorganize them into hub-and-spoke topic clusters. The process involves evaluating current content to update, consolidate, or retire pieces that do not support your pillar strategy.

When should I conduct a content audit for my blog?▼

You should conduct a content audit when your blog has scattered content and you need a repeatable system to decide what to publish. It helps identify posts to update or retire, ensuring all existing assets align with your current content pillars.