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content-plan-editorial-calendar

Generates multi-channel editorial calendars mapped to funnel stages, content pillars, and conversion KPIs.

1|Updated Apr 20, 2026
Search Tags:#content planning#kpi#content pillars#editorial calendar#marketing funnel#social media scheduling#tofu mofu bofu
One-click install
npx skills add https://github.com/ntd237/draft_toolkits_20042026 --skill content-plan-editorial-calendar-ntd237
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-plan-editorial-calendar
Source: https://github.com/ntd237/draft_toolkits_20042026/tree/main/other-skills/marketing-skills/content-plan-editorial-calendar
Command: npx skills add https://github.com/ntd237/draft_toolkits_20042026 --skill content-plan-editorial-calendar-ntd237

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing teams often publish content ad hoc without a structured schedule, leading to unbalanced funnel coverage, repeated topics, and posts disconnected from customer personas. This Skill turns approved ICP and customer journey research into a concrete multi-channel editorial calendar. ## Core Features & Use Cases - Content Pillar Definition: Derives 3-5 core content pillars (educational, social proof, product, brand culture) from persona and pain point data. - Funnel-Balanced Scheduling: Builds a 4-week posting matrix with recommended TOFU/MOFU/BOFU ratios (60/30/10) covering date, channel, format, CTA, and KPI per post. - Production Handoff: Routes deliverables to downstream writing skills and saves output to docs/marketing-projects/<client-slug>/content/editorial-calendar.md. - Use Case: After completing ICP research for a skincare client, ask for a monthly content calendar and receive a week-by-week table of TikTok, Blog, Facebook, and Instagram posts with angles, formats, and KPIs. ## Quick Start Lên lịch nội dung tháng này cho client dựa trên file insight/icp.md và insight/customer-journey.md đã duyệt.

Frequently Asked Questions about content-plan-editorial-calendar

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content calendar for multiple social channels?▼

Provide approved ICP and customer journey documents, then request a content calendar. The Skill defines 3-5 content pillars and outputs a 4-week table with date, channel, funnel stage, angle, format, CTA, and KPI per post.

What is a good TOFU MOFU BOFU ratio for a content plan?▼

This Skill recommends 60% TOFU (awareness), 30% MOFU (consideration), and 10% BOFU (direct sales) to maintain organic engagement. It also checks that BOFU sales posts are not clustered consecutively in the schedule.

What inputs does the editorial calendar skill need before running?▼

It expects completed insight/icp.md and insight/customer-journey.md files containing target personas and pain points, plus a list of target distribution channels. Campaign timeframe can come from config.md.

Where is the generated editorial calendar saved?▼

The deliverable is written to docs/marketing-projects/<client-slug>/content/editorial-calendar.md, following the naming policy defined in config.md. A Strategy Gate review is presented before handoff to writers.

Can the calendar hand off posts to content writing workflows?▼

Yes. The production notes section routes longform articles to content-write-longform-seo, short ad copy to content-write-short-copy, and repurposed content to content-adapt-multichannel.

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