content-optimization

Start by collecting baseline data from Google Search Console and GA4, then confirm the primary keyword and audit SERP intent alignment. Fix on-page elements like title tags, meta descriptions, and header structure, then fill content gaps versus top-ranking competitors.

AEO (Answer Engine Optimization) targets AI-generated answers and featured snippets rather than traditional blue-link rankings. It uses concise definition paragraphs, FAQ sections with schema markup, structured lists, and clear question-and-answer formatting.

Optimize existing content when a page ranks positions 11-30 for a valuable keyword, when a top-ranked page has slipped, or when content is over 12 months old and SERPs have changed. Rewriting an established URL preserves existing backlinks and authority.

This workflow recommends adding 3-5 contextual internal links to and from the target page, using descriptive anchor text rather than generic phrases. Links should come from the site's most authoritative related pages, pillar pages, or navigation where relevant.

The primary keyword should appear in the first 100 words and roughly every 300-500 words of body text, avoiding stuffing. Secondary keywords and semantically related LSI terms should be distributed naturally throughout the content.