What problem does it solve? Writing competitor comparison and alternative pages that rank in search and honestly position your product is hard: teams either produce shallow feature checklists or biased copy that erodes trust. This Skill provides proven page structures, research processes, and content architecture for competitive content. ## Core Features & Use Cases - Four Page Formats: Templates for singular alternative pages, plural alternatives listicles, you-vs-competitor comparisons, and competitor-vs-competitor pages, each with URL patterns and target keywords. - Research & Data Architecture: A process for deep competitor research (product testing, review mining, pricing analysis) plus a centralized YAML competitor data file so updates propagate to all pages. - MyCity Localization: Built-in context for the MyCity marketplace in Piacenza, enforcing honest claims (no invented numbers or testimonials), local tone, and the "Il Turno" creative platform. - Use Case: A user asks for a "MyCity vs Glovo" comparison page; the Skill produces a TL;DR, at-a-glance table, honest who-it's-for sections, and migration guidance as a ready-to-review draft. ## Quick Start Ask the assistant to create a competitor comparison page, for example: "Write a 'MyCity vs Glovo' comparison page for our site."
