What problem does it solve? Marketing teams struggle to produce competitor comparison and alternative pages that rank for competitive search terms while staying honest and conversion-focused. This Skill provides proven page structures, research processes, and content architecture for capturing high-intent competitive search traffic. ## Core Features & Use Cases - Four Page Formats: Covers singular alternative pages, plural alternatives roundups, you-vs-competitor comparisons, and competitor-vs-competitor pages, each with dedicated structures and keyword targets. - Centralized Competitor Data: Defines a YAML-based single source of truth per competitor so pricing and feature updates propagate across all comparison pages. - Section Templates: Provides ready-to-use templates for TL;DR summaries, feature and pricing comparisons, migration sections, and social proof from switchers. - Use Case: A SaaS team wants to rank for "Asana alternatives" and "you vs Monday" queries. The Skill guides research from G2 reviews, builds the comparison pages with honest positioning, and sets up index pages and footer links for internal linking. ## Quick Start Create a "[Competitor] alternatives" comparison page for our product using the competitors skill, including pricing comparison and migration sections.
