competitor-profiling

Provide a list of competitor URLs and the skill maps each site with Firecrawl, scrapes key pages (homepage, pricing, features, customers), pulls SEO metrics from DataForSEO, and synthesizes one structured markdown profile per competitor plus a summary document.

Prioritize the homepage, pricing page, features pages, about page, customers or case studies page, integrations page, and changelog. Optionally scrape review sites like G2, Capterra, Product Hunt, and TrustRadius for sentiment and ratings.

A quick scan scrapes only the homepage and pricing page plus basic SEO metrics, producing an abbreviated profile. A deep profile adds all site pages, review mining, backlink analysis, keyword intelligence, and technology stack detection. Quick scan is the default for more than three competitors.

Yes, you can scope the research to skip DataForSEO calls. The skill runs site scraping and synthesis only, and flags the SEO section as not collected rather than leaving placeholders. Raw scrapes are still saved to disk for reuse.

Update it. Re-pull the pricing page first, then SEO metrics and changelog, update the generated date, and append a Change Log section. Save new raw data to a new date folder instead of overwriting prior snapshots so you can diff over time.

Treat logo walls as positioning claims, not verified customer breakdowns. Cross-reference with case studies, review sites, and press releases, and check whether their traffic and backlink profile supports claimed scale before recording it as fact.