competitor-page-audit

Audit a product page against a competitor page and generate a scored HTML scorecard with fixes.

11|Updated Mar 20, 2026
One-click install
npx skills add https://github.com/qa-aman/next-leap-claude-code --skill competitor-page-audit-qa-aman
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-page-audit
Source: https://github.com/qa-aman/next-leap-claude-code/tree/main/.claude/skills/competitor-page-audit
Command: npx skills add https://github.com/qa-aman/next-leap-claude-code --skill competitor-page-audit-qa-aman

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Comparing your product page to a competitor's often yields vague advice like "improve the hero section" that no one can act on. This Skill walks both pages as a real user persona, scores them across four lenses, and forces every finding to name the exact element, the gap, and the precise fix. ## Core Features & Use Cases - Four-lens comparison: Evaluates usability/UX flow, feature parity, messaging & copy, and visual/conversion design, scoring each page 1-5 against a written rubric. - Persona-driven walkthrough: Interactively picks a named persona with a concrete goal, then attempts that goal step by step on both pages, logging every stall point. - Ship-ready output: Renders a theme-aware HTML scorecard with a lens heatmap, 5-part finding cards, validated sales benchmarks, ticketed action items with literal copy to paste, an ROI-sequenced roadmap, and an experiment plan for the top two fixes. - Use Case: A PM suspects their landing page loses to a rival. They provide both URLs, pick a persona, and receive a scorecard showing exactly which elements trail, why it matters for conversion, and the tickets to ship this week. ## Quick Start Audit my product page at https://mysite.com/product against the competitor page at https://competitor.com/product and produce a visual scorecard with fixes.

Frequently Asked Questions about competitor-page-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my landing page against a competitor?▼

Provide your page and the competitor's page as live URLs or screenshots, then pick a persona and goal when prompted. The skill walks both pages across four lenses, scores each 1-5, and renders an HTML scorecard with specific fixes.

What does the competitor page audit scorecard include?▼

The scorecard includes a four-lens heatmap, 5-part finding cards tagged by conversion lever, a friction log, validated sales benchmarks, ship-ready action tickets with literal copy, an ROI-sequenced roadmap, and an experiment plan for the top two fixes.

Can I audit a page from a screenshot instead of a URL?▼

Yes, screenshots are supported, but the usability/flow lens is downgraded because the skill cannot click, scroll, or test flows from a static image. The scorecard flags downgraded lenses rather than inventing a flow score.

Why are the audit findings more actionable than typical page feedback?▼

Every finding must name the exact element, the competitor's treatment, your treatment, why the gap matters, and the precise fix with reasoning. Generic suggestions like "improve the hero section" are rejected and reworked until actionable.

What are the limitations of a persona-based page walkthrough?▼

The walkthrough is a fast first pass, not real user research. It catches obvious breaks but does not measure emotional reaction or edge-case confusion, so results should guide where to point real research rather than replace it.