What problem does it solve? Comparing your product page to a competitor's often yields vague advice like "improve the hero section" that no one can act on. This Skill walks both pages as a real user persona, scores them across four lenses, and forces every finding to name the exact element, the gap, and the precise fix. ## Core Features & Use Cases - Four-lens comparison: Evaluates usability/UX flow, feature parity, messaging & copy, and visual/conversion design, scoring each page 1-5 against a written rubric. - Persona-driven walkthrough: Interactively picks a named persona with a concrete goal, then attempts that goal step by step on both pages, logging every stall point. - Ship-ready output: Renders a theme-aware HTML scorecard with a lens heatmap, 5-part finding cards, validated sales benchmarks, ticketed action items with literal copy to paste, an ROI-sequenced roadmap, and an experiment plan for the top two fixes. - Use Case: A PM suspects their landing page loses to a rival. They provide both URLs, pick a persona, and receive a scorecard showing exactly which elements trail, why it matters for conversion, and the tickets to ship this week. ## Quick Start Audit my product page at https://mysite.com/product against the competitor page at https://competitor.com/product and produce a visual scorecard with fixes.