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competitor-intel-brief

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Competitive teardown in minutes, not weeks.

Marketing & Sales#vulnerability#positioning#competitor#moat#icp#teardown#attack-brief
AuthorBrianRWagner
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Run a structured competitive teardown in 20 minutes. This skill turns vague competitor chatter into actionable intelligence by examining positioning, ICP, offer gaps, moat durability using Helmer's 7 Powers, vulnerability mapping, and a direct attack brief. Output is pitch-deck ready to inform decisions.

Core Features & Use Cases

  • Structured intake and data gathering to map competitor positioning, ICP, and messaging.
  • Offer and pricing analysis to identify gaps and opportunities.
  • Channel and content fingerprint to understand where the competitor wins.
  • Moat assessment using Helmer's 7 Powers to determine durability.
  • Vulnerability mapping with three concrete gaps and evidence.
  • Direct attack brief with actionable recommendations for timing and placement.

Quick Start

Provide the competitor name, website URL, your own positioning (optional), and the decision this intel informs in a single intake message.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: competitor-intel-brief
Download link: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/archive/main.zip#competitor-intel-brief

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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