skills.rest
MilUX-Ltd
MilUX-LtdOFFICIAL
Explore all skills by this author →
GitHub

competitor-analysis

Map competitors, incumbents, and workarounds to identify differentiation opportunities.

Updated Jul 1, 2026
Search Tags:#positioning#strategy#market research#competitor analysis#differentiation#segmentation#competitive landscape
One-click install
npx skills add https://github.com/MilUX-Ltd/footing --skill competitor-analysis-milux-ltd
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-analysis
Source: https://github.com/MilUX-Ltd/footing/tree/main/footing/template/Skills/pm-skills/competitor-analysis
Command: npx skills add https://github.com/MilUX-Ltd/footing --skill competitor-analysis-milux-ltd

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Businesses often lack a clear picture of who they actually compete against, including incumbents, in-house builds, and the do-nothing option, which leads to weak positioning and generic feature comparisons. ## Core Features & Use Cases - Competitive Set Identification: Finds around five direct competitors plus the incumbents and workarounds that genuinely compete for the business, using web research. - Competitor Profiling: Documents each rival's positioning, capabilities, pricing or commercial model, route to market, and track record. - Differentiation Mapping: Ties unmet needs and weaknesses back to the criteria the target segment actually selects on, producing a positioning recommendation. - Use Case: Before entering a new market segment, run this analysis to understand who holds existing relationships, where established players fall short, and which differentiation criteria to emphasise in your value proposition. ## Quick Start Run a competitor analysis for my offering in the mid-market logistics segment and recommend where we can differentiate.

Frequently Asked Questions about competitor-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a competitor analysis for a new market segment?▼

Scope the market for your offering and segment, then identify around five direct competitors plus incumbents and workarounds using web research. Profile each on positioning, capabilities, pricing, and track record, then map differentiation against what the segment selects on.

What should a competitor analysis include beyond named rivals?▼

Include incumbents, in-house build options, and the do-nothing status quo, since all compete for the same decision. Also examine who holds existing relationships and who the budget holder defaults to.

How do I find differentiation opportunities against established players?▼

Identify unmet needs and selection criteria that no competitor meets well, then tie each opportunity back to what the target segment actually selects on. This keeps the analysis feeding your value proposition rather than producing a generic feature grid.

How many sources should competitive research cite?▼

Validate findings across multiple sources and cite them explicitly. Single-source claims about competitor capabilities, pricing, or customer dissatisfaction are unreliable for positioning decisions.

When is competitor analysis not the right tool?▼

It is less useful before you have defined your market segments, since differentiation criteria depend on what a specific segment selects on. Pair it with market segmentation and value proposition work for a complete picture.

Related Skills

Explore More Product & Management Skills→
DavidsonGomesDavidsonGomes

evo-market-research

Analyze competitors, market size, trends, and buyer needs into a structured market research report.

Community
Advanced
RebelHawk-TKRebelHawk-TK

positioning-statement

Craft Geoffrey Moore-style positioning statements with value proposition and differentiation templates.

Community
Intermediate
martiraste-lgtmmartiraste-lgtm

competitive-battlecard

Creates a Markdown competitive battlecard from web research on a named competitor.

Community
Intermediate
yonatangrossyonatangross
217

competitive-analysis

Analyzes market dynamics and competitive positioning using Porter's Five Forces and SWOT frameworks.

Community
Intermediate