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competitor-analysis

Identify competitor positioning, pricing, and market gaps via web search.

90|10|Updated Mar 25, 2026
Search Tags:#research#pricing#analysis#positioning#market#competitor
One-click install
npx skills add https://github.com/cognyai/claude-code-marketing-skills --skill competitor-analysis-cognyai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-analysis
Source: https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/competitor-analysis
Command: npx skills add https://github.com/cognyai/claude-code-marketing-skills --skill competitor-analysis-cognyai

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It eliminates the time‑consuming manual effort of researching competitors, their pricing, positioning, and identifying market opportunities.

Core Features & Use Cases

  • Competitive Set Identification: Searches for top competitors or market categories.
  • Positioning & Pricing Extraction: Fetches homepages and key pages to capture taglines, target audiences, features, and pricing models.
  • Search Presence Analysis: Determines dominant keywords and ad activity.
  • Market Gap Discovery: Highlights underserved pricing tiers, audience segments, and messaging angles.
  • Ready-to‑Use Report: Generates a structured comparative table with insights and recommendations.

Quick Start

Run /competitor-analysis hubspot.com to receive a structured competitor landscape report.

Frequently Asked Questions about competitor-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze competitor positioning and pricing automatically?▼

To analyze competitor positioning and pricing, you can use web search and fetch tools to extract taglines, target audiences, features, and pricing models from competitor homepages, compiling the findings into a structured comparative report.

What is the best way to identify market gaps and underserved pricing tiers?▼

Identifying market gaps involves analyzing competitor search presence, audience segments, and messaging angles to highlight underserved pricing tiers and market opportunities in a formatted comparative table.

Can I generate a competitive landscape report from just a company URL?▼

Yes, you can generate a competitive landscape report by inputting a company URL, which triggers web searches to identify a competitive set, extract positioning data, and deliver a structured market analysis.

How do I find the top competitors for a specific market category?▼

Finding top competitors for a market category requires searching for dominant companies, fetching their key web pages to capture features and pricing models, and processing the data into a comparative report.

Does competitor analysis require any specific technical dependencies or setup?▼

Competitor analysis requires no external dependencies, utilizing built-in WebSearch, WebFetch, Bash, Read, and Write capabilities to gather data, process information, and generate a formatted output report.

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