skills.rest
anthril
anthrilOFFICIAL
Explore all skills by this author →
WebsiteGitHub

competitor-analysis

Identify and summarize direct, indirect, and aspirational competitors with cited evidence.

3|Updated Apr 1, 2026
Search Tags:#branding#audit#market-research#white-space#competitor-analysis#brand-positioning#positioning-map
One-click install
npx skills add https://github.com/anthril/official-claude-plugins --skill competitor-analysis-anthril
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-analysis
Source: https://github.com/anthril/official-claude-plugins/tree/main/plugins/brand-manager/skills/competitor-analysis
Command: npx skills add https://github.com/anthril/official-claude-plugins --skill competitor-analysis-anthril

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill enables teams to identify and articulate a defensible market position by conducting a comprehensive competitor audit across direct, indirect, and aspirational players, then synthesizing insights into actionable white-space opportunities.

Core Features & Use Cases

  • Audit direct, indirect, and aspirational competitors with quotes, URLs, and evidence-backed analysis.
  • Generate a side-by-side comparison matrix and two-dimensional positioning map to visualize strategic gaps.
  • Produce a recommended position with a practical white-space plan and a concise evidence appendix.

Quick Start

Run a complete competitor analysis for your brand and generate a defensible position with a white-space plan.

Frequently Asked Questions about competitor-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct a competitor analysis to find a defensible market position for my brand?▼

A competitor analysis identifies direct, indirect, and aspirational players to assess positioning, visual identity, voice, pricing, and audience using cited evidence, delivering a recommended market position with a concise white-space plan.

What is a white-space plan and how does it help with brand positioning?▼

A white-space plan identifies strategic gaps in the market by synthesizing competitor audit insights into actionable opportunities, enabling your brand to articulate and occupy a defensible market position.

How do I map competitors to visualize strategic gaps in the market?▼

You map competitors by generating a side-by-side comparison matrix and a two-dimensional positioning map, which visualize strategic gaps across positioning, visual identity, voice, pricing, and audience.

Can I audit aspirational competitors alongside direct and indirect players?▼

Yes, a comprehensive competitor audit assesses direct, indirect, and aspirational players, evaluating their brand positioning, visual identity, voice, pricing, and audience using quotes and URLs as evidence.

What is the best way to compare competitor positioning and visual identity?▼

The best way to compare competitor positioning and visual identity is to generate a side-by-side comparison matrix that aggregates cited evidence from primary pages into a structured strategic gap analysis.

Does competitor analysis require cited evidence from primary pages?▼

Yes, the competitor analysis assesses brand positioning, visual identity, voice, pricing, and audience using cited evidence from primary pages, which is compiled into a concise evidence appendix.

Related Skills

Explore More Marketing & Sales Skills→
jubscodesjubscodes
49

gsp-brand-research

Research market landscape and competitive positioning for a brand.

Community
Advanced
the-nam-shubthe-nam-shub
8

content-planning-and-editorial-strategy

Develop B2B content strategies with messaging pillars and distribution channels.

Community
Intermediate
GACLoveGACLove
2

competitive-analysis

Generate competitor feature comparison matrices and positioning assessments.

Community
Intermediate
sun2443sun2443

visual-competitive-analysis

Audit competitor visual identities and generate comparison tables and positioning maps.

Community
Advanced