competitor-ad-teardown

Scrape Meta and Google ads and analyze competitor funnels and positioning.

1.1k|200|Updated Mar 2, 2026
One-click install
npx skills add https://github.com/athina-ai/goose-skills --skill competitor-ad-teardown
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-ad-teardown
Source: https://github.com/athina-ai/goose-skills/tree/main/skills/composites/competitor-ad-teardown
Command: npx skills add https://github.com/athina-ai/goose-skills --skill competitor-ad-teardown

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires meta-ad-scraper, google-ad-scraper, and includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill provides a deep-dive analysis of a competitor's advertising strategy, helping you understand their funnel, messaging, and potential vulnerabilities.

Core Features & Use Cases

  • Comprehensive Ad Scraping: Gathers ads from Meta and Google platforms.
  • Funnel Analysis: Maps ad performance to landing page effectiveness and conversion paths.
  • Strategic Insights: Identifies competitor positioning, A/B testing, and budget allocation.
  • Use Case: Understand how a key competitor is positioning their product in the market through their paid ad campaigns, identify their primary calls-to-action, and discover potential weaknesses in their messaging or targeting.

Quick Start

Analyze the ad strategy for the competitor 'example.com' on Meta and Google.

Frequently Asked Questions about competitor-ad-teardown

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I reverse-engineer a competitor's ad strategy on Meta and Google?▼

To reverse-engineer a competitor's ad strategy, scrape their Meta and Google ads, map the full conversion path from ad to landing page, and analyze positioning bets to produce a strategic teardown of their funnel.

What is competitor funnel analysis and how does it work?▼

Competitor funnel analysis maps ad performance to landing page effectiveness and conversion paths. It works by scraping live campaigns across Meta and Google to identify positioning bets, A/B testing, and budget allocation.

Can I analyze a competitor's Google Ads and Meta Ads simultaneously?▼

Yes, you can analyze Google Ads and Meta Ads simultaneously. The teardown process gathers ads from both platforms to provide a comprehensive view of the competitor's cross-channel marketing intelligence and strategic intent.

How do I identify positioning bets and weaknesses in competitor ad campaigns?▼

Identify positioning bets and weaknesses by reverse-engineering the competitor's funnel from ad to landing page. This deep-dive analysis reveals their primary calls-to-action, messaging targeting, and potential vulnerabilities.

What's the best way to map a competitor's conversion path from ad to landing page?▼

The best way to map a competitor's conversion path is to scrape their Meta and Google ads, analyze the full funnel from ad click to landing page, and evaluate the strategic intent behind each campaign's messaging.

Do I need ad scraper tools to perform a competitor ad teardown?▼

Yes, performing a competitor ad teardown relies on meta-ad-scraper and google-ad-scraper dependencies to gather the raw ad data needed for funnel analysis and strategic intelligence extraction.