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competitive-visual-audit

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Differentiate visually with audits.

Design & Creative#visual identity#competitive visual audit#perceptual mapping#typography audit#color audit
Authormike-coulbourn
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Provides frameworks and templates for competitive visual analysis to strengthen brand identity and perceptual differentiation.

Core Features & Use Cases

  • Good/Different Framework: Marty Neumeier’s differentiation model for positioning visuals.
  • Visual Audit Toolkit: Color, typography, photography, and logo direction checklists.
  • Perceptual Mapping: Quick guides to map visual positioning against competitors.
  • Use Case: Assess competitors’ visual identity to identify white-space opportunities in color and typography.

Quick Start

Complete a two-brand visual audit: capture color, typography, and imagery differences, then map on a Good/Different chart.

Dependency Matrix

Required Modules

None required

Components

references

đź’» Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: competitive-visual-audit
Download link: https://github.com/mike-coulbourn/claude-vibes/archive/main.zip#competitive-visual-audit

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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