competitive-positioning-brief

What problem does it solve? Marketing teams often produce competitive comparisons that are biased, unsourced, or outdated, leading to untrustworthy battlecards and weak positioning. This Skill enforces a disciplined, source-grounded workflow that separates internal signals, public facts, inferences, and unknowns before drawing any competitive conclusion. ## Core Features & Use Cases - Evidence-symmetric comparison: Builds independent dossiers for your brand and each competitor before generating a comparison matrix, preventing cherry-picked wins. - Positioning and messaging whitespace analysis: Identifies audience needs backed by proof where competitors have verifiable gaps. - Marketing battlecard generation: Produces decision criteria, objection responses, message pillars, and "what not to claim" guidance with dated sources. - Use Case: Preparing a product launch against a named competitor—align audience, region, and product tier, verify current public pricing and claims, then deliver positioning implications and validation questions. ## Quick Start Ask the assistant to compare your product against a named competitor for a specific audience and launch decision, and request a sourced competitive positioning brief with a battlecard.