competitive-intelligence

Consolidate competitive intelligence into a self-contained HTML battlecard.

14|3|Updated Jan 19, 2026
One-click install
npx skills add https://github.com/kevinlin/cowork-z --skill competitive-intelligence-kevinlin
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-intelligence
Source: https://github.com/kevinlin/cowork-z/tree/main/src-tauri/resources/skill-templates/sales-competitive-intelligence
Command: npx skills add https://github.com/kevinlin/cowork-z --skill competitive-intelligence-kevinlin

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Consolidates competitive intelligence into a self-contained HTML battlecard you can use in deals, providing a centralized view of rivals, features, pricing, and differentiators.

Core Features & Use Cases

  • Self-contained HTML artifact with competitor tabs and a comparison matrix.
  • Per-competitor profiles including market position, pricing, releases, and differentiators.
  • Optional data enrichment from connected sources like CRM, docs, chats, and transcripts.

Quick Start

Provide your company name and a list of competitors to generate an editable battlecard.

Frequently Asked Questions about competitive-intelligence

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a competitor battlecard for sales enablement?▼

Build a competitor battlecard by consolidating market analysis into a self-contained HTML document with competitor tabs, pricing, differentiators, and objections. Provide your company name and a list of competitors to generate an editable artifact for deals and pitches.

What is a self-contained HTML battlecard used for in competitive intelligence?▼

A self-contained HTML battlecard centralizes competitive intelligence for sales workflows, tracking recent releases and pricing across multiple rivals. It provides a portable artifact containing competitor profiles, differentiation, talks, objections, and landmines for pitches.

Can I use competitor research data from CRM and chats to generate battlecards?▼

Yes, competitor research can optionally enrich battlecards using connected sources like CRM, docs, chats, and transcripts. This data populates per-competitor profiles including market position, pricing, releases, and differentiators within the HTML output.

What's the best way to compare multiple rivals and track recent releases for deals?▼

Compare multiple rivals by generating a self-contained HTML battlecard featuring a comparison matrix and competitor tabs. The artifact analyzes per-competitor data, tracking recent releases and pricing to provide a centralized view for sales enablement.

What data do I need to provide to create a competitive battlecard?▼

Provide your company name and a list of competitors to start generating a battlecard. The frontmatter-driven configuration requires per-competitor data including name, profile, pricing, and talks to output the complete HTML document.

Does the battlecard include objection handling and competitor landmines?▼

Yes, the battlecard HTML document includes objection handling and competitor landmines alongside competitor data, pricing, and differentiation. This provides a comprehensive sales enablement artifact for deals and pitches.