What problem does it solve? Founders and marketers often either ignore competitors entirely or obsess over feature comparisons without understanding positioning. This Skill maps the competitive landscape at the messaging level so differentiation decisions are grounded in real market intelligence rather than guesswork. ## Core Features & Use Cases - Three Research Modes: Quick Scan (5 minutes) identifies 5-8 competitors with headline positioning, Deep Teardown (15-20 minutes) analyzes 3-5 competitors across messaging, pricing, channels, and SEO, and Gap Finder (10 minutes) isolates underexploited territory from existing data. - Structured Gap Analysis: Cross-references competitor messaging to surface messaging gaps, positioning gaps via 2x2 maps, channel gaps, and pricing gaps, then ranks the top differentiation opportunities. - Persistent Brand Memory: Writes results to brand/competitors.md and detects existing files to offer update, merge, or rebuild modes instead of starting from scratch. - Use Case: Before a product launch, run a Deep Teardown on your top three competitors to discover that none of them claim 'verified-source plus affordable pricing', then hand that gap to positioning and keyword research workflows. ## Quick Start Ask the agent to run a competitive teardown of your top three competitors and identify positioning gaps for your product.
