What problem does it solve? Competitor comparisons often collapse into gut-feel rankings or a single blended score that hides the asymmetries a positioning strategy depends on. This Skill turns a set of competitors into comparable, defensible scores where the same evidence earns the same number for every rival. ## Core Features & Use Cases - Weighted nine-dimension rubric: Scores positioning, voice, craft, offer, evidence, commercial maturity, thought leadership, and pricing transparency on a fixed 1-5 scale, with weights summing to 100 and no composite score. - Strategic tension plot: Scores the subject's two positioning axes (e.g. memorability x credibility) separately and plots every competitor on a 2x2 to reveal who already occupies the target white-space. - Bias controls and sourcing rules: Requires one justification and one source per score, separates asserted claims from proven evidence, and calibrates each dimension across the whole set before finalizing. - Use Case: A consultancy preparing a positioning study scores five direct rivals across the nine dimensions, plots them on the client's strategic tension axes, and delivers one evidence-backed card per competitor for the strategy report. ## Quick Start Use the competitive-benchmarking skill to score these five competitors against our agency on the nine dimensions and plot them on our memorability versus credibility axes.
