comms-plan

What problem does it solve?

This Skill addresses the challenge of effectively communicating product strategies and ideas to diverse audiences, ensuring alignment and buy-in by moving beyond single-event pitches to a structured communication sequence.

Core Features & Use Cases

• Audience Mapping: Identifies and analyzes key stakeholders (leadership, teams, dependencies) based on their context, goals, and relationship to the story.
• Story Adaptation: Tailors the core message and framing for different audience needs and communication styles.
• Pre-sell Strategy: Develops a phased outreach plan using methods like co-creation, feedback, advice, and pre-reads to secure support before formal presentations.
• Format & Channel Selection: Recommends optimal delivery methods (presentations, documents, workshops) and channels (meetings, email, Slack) for various communication goals.
• Reactive Storytelling Prep: Equips users with an elevator pitch, key talking points, and a Q&A guide for unexpected communication opportunities.
• Use Case: A Product Manager needs to get executive approval for a new strategic initiative. This Skill helps them identify key decision-makers, understand their concerns, tailor the pitch for each, plan a sequence of pre-sell conversations, and prepare for the final presentation, significantly increasing the chances of approval.

Quick Start

Use the comms-plan skill to build a communication plan for a new feature launch, focusing on leadership and engineering team audiences.