What problem does it solve? E-commerce teams lose revenue to checkout friction: hidden costs, forced account creation, vague form errors, and missing trust signals. This Skill provides a first-principles rule set grounded in Baymard checkout usability research to audit and fix conversion-killing UX issues across the shopping funnel. ## Core Features & Use Cases - Checkout Friction Audits: Systematic checklists covering guest checkout prominence, cost transparency, inline validation, and error recovery. - Form UX Rules: Concrete guidance on labels, required/optional marking, Luhn card validation, and preserving user input after errors. - Trust & Conversion Patterns: Placement rules for security badges, shipping/tax estimates, return policies, and delayed account creation. - Use Case: Ask for an audit of your mobile checkout flow and receive a prioritized checklist covering guest checkout, trust badges near the payment CTA, inline validation, and a do-not-ship list of conversion blockers. ## Quick Start Audit my mobile checkout flow for conversion friction and list the highest-priority fixes with evidence.