cold-email

Write like a peer, not a vendor: lead with the prospect's world, keep every sentence earning its place, and use one low-friction CTA. Apply a framework like Observation-Problem-Proof-Ask and connect personalization directly to the problem you solve.

Send 3-5 total emails with increasing gaps (day 0, 3, 7-8, 14, 21-28). Each follow-up must add new value such as a different angle, fresh proof, or a resource, and the final touch should be a breakup email.

Use 2-4 word, lowercase subject lines that look internal, like 'reply rates' or 'hiring ops'. Avoid first names, urgency words, emojis, numbers, and salesy language, which measurably reduce opens and replies.

No. Cold email covers unsolicited outbound outreach only. Lifecycle, nurture, and drip campaigns for opted-in leads are handled by the separate emails skill, which the Skill explicitly defers to.

Low open rates usually indicate subject line problems, while zero replies point to body copy or relevance issues. Common causes include excessive length, sender-focused language, jargon, generic templates, and high-friction CTAs like requesting 30-minute calls.