cold-email

Write B2B cold outreach emails and multi-touch follow-up sequences using proven copywriting frameworks.

Updated May 13, 2026
One-click install
npx skills add https://github.com/MarcoBolsa/motor-cotacoes --skill cold-email-marcobolsa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: cold-email
Source: https://github.com/MarcoBolsa/motor-cotacoes/tree/main/.claude/skills/marketingskills/cold-email
Command: npx skills add https://github.com/MarcoBolsa/motor-cotacoes --skill cold-email-marcobolsa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Cold outreach emails often get ignored because they sound like generic sales templates. This Skill helps you write peer-level, personalized cold emails and follow-up sequences that earn replies instead of spam-folder deletions. ## Core Features & Use Cases - Cold Email Writing: Generates concise, human-sounding outreach emails using frameworks like PAS, BAB, QVC, and AIDA, with subject lines optimized for open rates. - Follow-Up Sequences: Builds 3-5 touch cadences with angle rotation, timing guidance, and breakup emails that leverage loss aversion. - Email Review & Diagnosis: Audits existing cold emails against benchmarks (reply rates, open rates) and rewrites them to fix jargon, weak CTAs, and sender-focused copy. - Use Case: An SDR needs to reach VPs of Marketing at mid-size SaaS companies. The Skill produces 2-3 email variations with internal-looking subject lines, a low-friction CTA, and a 4-touch follow-up plan. ## Quick Start Ask the assistant to write a cold email to your target prospect describing who they are, what outcome you want, and your strongest proof point.

Frequently Asked Questions about cold-email

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a cold email that gets replies?▼

Write like a peer, not a vendor: lead with the prospect's world, keep it under 75 words, use one low-friction CTA, and connect personalization to the problem you solve. Frameworks like PAS or Observation-Problem-Proof-Ask structure the message effectively.

How many follow-up emails should I send in a cold outreach sequence?▼

Send 3-5 total emails with increasing gaps (day 0, 3, 7-8, 14, 21-28). Each follow-up must add new value such as a different angle, fresh proof, or a resource, and the final touch should be a breakup email.

What subject lines work best for cold emails?▼

Use 2-4 word, lowercase, internal-looking subject lines like "reply rates" or "hiring ops" that appear to come from a colleague. Avoid first names, numbers, urgency words, emojis, and salesy language, which measurably reduce opens and replies.

Can this skill write automated drip campaigns for inbound leads?▼

No. Cold email covers unsolicited outbound outreach to prospects who have not opted in. Lifecycle and nurture sequences for leads who downloaded content belong to the separate emails skill, which handles drip campaigns.

Why is my cold email getting low open and reply rates?▼

Low open rates usually indicate subject line problems, while zero replies point to body copy issues like sender-focused messaging, jargon, or high-friction CTAs. The skill diagnoses both and rewrites using benchmark data and proven frameworks.