cold-email

Write B2B cold outreach emails and multi-touch follow-up sequences using proven copywriting frameworks.

Updated Jul 29, 2026
One-click install
npx skills add https://github.com/chrisschouk/chrisscho-uk-marketing-skills --skill cold-email-chrisschouk
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: cold-email
Source: https://github.com/chrisschouk/chrisscho-uk-marketing-skills/tree/main/skills/_parked/cold-email
Command: npx skills add https://github.com/chrisschouk/chrisscho-uk-marketing-skills --skill cold-email-chrisschouk

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Cold outreach emails often get ignored because they sound like templates, lead with the sender instead of the prospect, or ask for too much too soon. This Skill helps you write peer-level cold emails and follow-up sequences grounded in reply-rate data and proven copywriting frameworks. ## Core Features & Use Cases - Cold Email Writing: Drafts concise, personalized outreach using frameworks like PAS, BAB, QVC, and Observation-Problem-Proof-Ask, with subject lines optimized for open rates. - Follow-Up Sequences: Builds 3-5 touch cadences with angle rotation, timing guidance, and breakup emails that leverage loss aversion. - Email Review & Diagnosis: Audits existing cold emails against quality criteria (jargon, sender-focus, high-friction CTAs) and rewrites them. - Use Case: A founder targeting VPs of Marketing at B2B SaaS companies provides their value prop and proof point, and receives 2-3 email variations with internal-looking subject lines and low-friction CTAs, plus a follow-up cadence plan. ## Quick Start Ask the assistant to write a cold email to your target prospect describing who they are, what outcome you want, and your strongest proof point.

Frequently Asked Questions about cold-email

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a cold email that gets replies?▼

Write like a peer, not a vendor: lead with the prospect's world, keep it under 75 words, use one low-friction CTA, and connect personalization to the problem you solve. Frameworks like PAS or Observation-Problem-Proof-Ask provide structure without sounding templated.

How many follow-up emails should I send in a cold outreach sequence?▼

Send 3-5 total emails with increasing gaps (day 0, 3, 7-8, 14, 21-28). Each follow-up must add new value such as a different angle, case study, or resource. End with a breakup email, which can generate 10-15% response rates.

What subject lines work best for cold emails?▼

Short, lowercase, internal-looking subject lines of 2-4 words perform best, such as "reply rates" or "hiring ops". Avoid first names, salesy language, urgency words, emojis, and numbers, which all reduce open or reply rates.

Can this skill write drip campaigns for leads who downloaded a whitepaper?▼

No. Cold email covers unsolicited outbound outreach to prospects who have not opted in. Lifecycle and nurture sequences for existing leads are handled by the separate email-sequence skill, which this skill explicitly defers to.

Why is my cold email getting low open and reply rates?▼

A low open rate points to subject line problems, while zero replies indicate body or relevance issues. Common causes include sender-focused copy, jargon, feature dumping, generic templates, and asking for 30-minute calls in the first touch.