What problem does it solve? Finding the right co-marketing partners and structuring joint campaigns is time-consuming and often done ad hoc. This Skill provides a structured framework for identifying partners with audience overlap, scoring partnership fit, brainstorming campaign ideas, and formalizing co-marketing agreements. ## Core Features & Use Cases - Partner Identification & Scoring: Evaluate potential partners on audience fit, reach, brand alignment, and reciprocity using a 1-5 scoring rubric, with guidance on where to find partners (integration ecosystems, Crossbeam/Reveal account overlap, community signals). - Campaign Planning: Choose from content partnerships, webinars, integration marketing, and community campaigns with effort/lead-sharing tradeoffs for each format. - Outreach & Agreements: Use cold outreach templates, call preparation checklists, and a co-marketing agreement outline covering lead ownership, promotion commitments, and metrics. - Use Case: A SaaS marketer wants to run a joint webinar with an integration partner. The Skill helps score the partner fit, draft the outreach email, define lead-sharing terms, and set success metrics. ## Quick Start Ask the assistant to identify and score five potential co-marketing partners for your SaaS product and propose a joint campaign idea for the top match.
