co-marketing

Identifies co-marketing partners and plans joint campaigns for SaaS companies.

Updated Jul 14, 2026
One-click install
npx skills add https://github.com/ingresarios-ai/launchago26 --skill co-marketing-ingresarios-ai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: co-marketing
Source: https://github.com/ingresarios-ai/launchago26/tree/main/.agents/skills/co-marketing
Command: npx skills add https://github.com/ingresarios-ai/launchago26 --skill co-marketing-ingresarios-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Finding the right co-marketing partners and structuring joint campaigns is time-consuming and often done ad hoc. This Skill provides a structured framework for identifying complementary partners, scoring their fit, brainstorming campaign ideas, and formalizing partnership agreements. ## Core Features & Use Cases - Partner Identification & Scoring: Apply audience overlap analysis and a 6-criteria scoring rubric (audience fit, size, brand alignment, engagement, reciprocity, ease of execution) to rank potential partners. - Campaign Brainstorming: Generate campaign ideas across content partnerships, webinars and events, integration marketing, and community collaborations using structured prompts. - Outreach & Agreements: Draft cold outreach emails, prepare partnership calls, and structure co-marketing agreements covering lead sharing, responsibilities, and metrics. - Use Case: A SaaS company with a project management tool for design agencies uses this Skill to shortlist partners like proposal tools and invoicing platforms, score them, and plan a joint webinar with a shared lead-split agreement. ## Quick Start Help me identify and score potential co-marketing partners for my SaaS product and brainstorm a joint campaign with the top candidate.

Frequently Asked Questions about co-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find co-marketing partners for my SaaS product?▼

Start with audience overlap analysis: list tools your customers already use, check integration ecosystems, and use Crossbeam or Reveal for account overlap data. Ideal partners share your buyer persona but solve a different problem in an adjacent workflow.

How do I evaluate and prioritize potential co-marketing partners?▼

Score each partner 1-5 on six criteria: audience fit, audience size, brand alignment, engagement quality, reciprocity potential, and ease of execution. Weight scores by your current goal, and favor partners with existing partnerships teams for faster execution.

What types of co-marketing campaigns can two SaaS companies run together?▼

Common formats include co-authored blog posts, joint ebooks or research reports, webinars, co-hosted workshops, integration launches, joint case studies, bundle discounts, and social media takeovers. Choose based on effort level and whether the goal is lead generation or relationship building.

How should leads be split after a joint webinar?▼

Common approaches are each partner keeping their own registrations, sharing all leads between both parties, or splitting by audience source. Document the arrangement in advance in a co-marketing agreement covering lead handling, promotion commitments, and metrics sharing.

What is the difference between co-marketing and a referral program?▼

Co-marketing is partner-to-partner marketing where two companies jointly create campaigns for shared audiences. Referral programs are customer-driven, where existing customers refer new customers. This Skill covers co-marketing; referral programs belong to a separate referrals skill.