What problem does it solve? Writing cold outreach that gets replies is hard: messages are often too long, too generic, or pitch price too early. This Skill enforces a proven outreach structure for chrisscho.uk's £750 AI workflow audit so every message follows the cafe voice, opens with a specific observation, and asks for only 15 minutes. ## Core Features & Use Cases - Structured first-message rules: Open with "I noticed [specific thing]", make a 15-minute ask, never mention the £750 price, and keep it under one paragraph. - Voice enforcement: Cafe voice guidance with pass/fail examples keeps messages conversational and Brighton-specific instead of corporate. - Exclusion and ICP checks: Directs the agent to verify excludes (existing contacts, on-hold accounts, wrong fit) and target owner-run B2B businesses of 2-20 people before drafting. - Use Case: You find a Brighton agency hiring a part-time ops person. Use this Skill to draft a short, personalised cold message referencing that observation and proposing a 15-minute chat, without mentioning price. ## Quick Start Draft a cold outreach message to a Brighton owner-run agency that is hiring an ops person, following the chrisscho.uk cafe voice rules.