cart-abandonment-recovery

Shopify abandoned cart recovery can use the built-in option under Settings → Checkout → Abandoned checkouts for one or two basic emails, or Klaviyo for a full multi-step flow. Klaviyo tracks Checkout Started events automatically and supports email, SMS, and conditional discount splits.

The recommended sequence sends a reminder email 1 hour after abandonment, an urgency or social-proof message at 4–6 hours, a small incentive at 24 hours, and a final SMS at 48 hours. Never exceed four messages, and cancel the sequence immediately when the customer completes checkout.

Klaviyo is recommended for Shopify, BigCommerce, and headless stores because of its deep integrations and combined email plus SMS flows. AutomateWoo ($99/yr) is the recommended choice for WooCommerce since it hooks directly into WooCommerce cart events and supports coupon generation.

No, the first message should contain no discount because most carts recover from a simple reminder. Reveal a single-use code with 48-hour expiry only at the 24-hour step, and skip discounts entirely for VIP customers with 6+ orders or $500+ lifetime spend.

No, SMS recovery messages must only go to customers who explicitly opted in to SMS marketing. Sending without consent violates TCPA and GDPR regulations and carries heavy fines, so gate the SMS step behind your platform's consent tracking.

This happens when the flow lacks a conversion check before each step. In Klaviyo, add a flow filter for 'Has Placed Order since starting flow'; in AutomateWoo, add a rule that the customer has not purchased since the workflow started.