campaign-structure

What problem does it solve?

This Skill helps users design effective campaign structures for platforms like Facebook/Meta, optimizing for testing and scaling by defining campaign objectives, ad set organization, targeting strategies, and budget allocation.

Core Features & Use Cases

• Campaign Structure Design: Recommends ABO vs. CBO structures based on testing or scaling needs.
• Targeting Strategy: Provides guidance on audience selection for testing and scaling phases (e.g., Lookalike audiences, placements).
• Budgeting and Optimization: Offers rules for budget allocation, kill criteria, and winner determination.
• Creative Cadence: Suggests a framework for ongoing creative testing and iteration.
• Use Case: A media buyer needs to set up a new campaign for a lead generation offer. They can use this Skill to get a blueprint for campaign structure, targeting, and initial budget, ensuring a systematic approach to testing and optimization.

Quick Start

Use the campaign-structure skill to design an ABO testing structure for a new VSL offer with a daily budget of $50 per ad set and a target CPL of $20.