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campaign-brief

Generates structured JSON creative briefs for marketing campaigns from strategic diagnoses.

Updated Aug 28, 2026
Search Tags:#messaging#marketing strategy#json schema#creative brief#campaign planning#marketing campaign#campaign brief
One-click install
npx skills add https://github.com/nugiwabot/marketing-branding-selling-ads-skills --skill campaign-brief-nugiwabot
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: campaign-brief
Source: https://github.com/nugiwabot/marketing-branding-selling-ads-skills/tree/main/.agents/skills/campaign-brief
Command: npx skills add https://github.com/nugiwabot/marketing-branding-selling-ads-skills --skill campaign-brief-nugiwabot

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing teams often jump from a business goal straight into writing ads, emails, or social posts without a shared brief, causing inconsistent messaging and endless follow-up questions. This Skill converts a validated strategic diagnosis into a single structured JSON creative brief that downstream execution skills can consume directly. ## Core Features & Use Cases - Structured Brief Schema: Produces a JSON brief covering campaign context, strategic context, audience, messaging, deliverables, constraints, and measurement. - Strategy-Aware Gating: Consumes a Strategic Intelligence diagnosis as the source of truth and routes broad or ambiguous requests back to strategy instead of forcing a campaign. - Evidence Discipline: Requires real voice-of-customer quotes and proof points, flags missing research, and never fabricates statistics or performance targets. - Use Case: After a diagnosis identifies a conversion bottleneck for a SaaS trial audience, generate one brief that feeds the copywriting, social-content, and email-sequence skills with consistent messaging, CTAs, and KPIs. ## Quick Start Ask the AI to create a campaign brief from your strategic diagnosis, specifying the objective, audience, channel, budget, and deadline.

Frequently Asked Questions about campaign-brief

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a creative brief for a marketing campaign?▼

Provide the strategic diagnosis or a clear business objective, audience, channel, budget, and deadline. The skill produces a structured JSON brief covering messaging, deliverables, constraints, and measurement that execution skills consume directly.

What should a campaign brief include for copywriters?▼

A usable brief includes the campaign goal, primary audience segment with pain points and objections, a core promise, differentiator, sourced proof points, deliverable specifications with CTAs, brand constraints, and a measurement plan with a primary KPI.

Can I create a campaign brief without a marketing strategy first?▼

For narrow execution requests with an established objective, yes. For broad or ambiguous requests, the skill routes to strategic diagnosis first, because a campaign may not be the highest-leverage intervention for the actual bottleneck.

How does the brief handle missing budget or deadline information?▼

Missing inputs are marked as unknown or provisional rather than invented. The skill only asks follow-up questions when a missing input genuinely prevents meaningful execution of the brief.

When should a campaign not be the recommended solution?▼

When the strategic diagnosis points to a different bottleneck, such as positioning, pricing, or product activation issues. In those cases the skill recommends the appropriate upstream work instead of forcing a campaign.

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