What problem does it solve? Designing a paid-ads account structure from scratch is error-prone: wrong campaign-type choices, overlapping ad groups bidding against each other, missing negative keywords, and paid campaigns cannibalizing organic traffic. This Skill produces a structured account plan before launch and scores the ROAS Audience dimension. ## Core Features & Use Cases - Campaign-Type Selection: Chooses between Search, Performance Max, and broad match based on goal, intent maturity, and creative/feed readiness, stating the control-vs-reach tradeoff. - Structure & Hygiene Planning: Lays out ad groups and asset groups with one intent theme each, sets targeting and match types, and builds negative-keyword and placement-exclusion lists from search-terms reports. - Paid-vs-Organic Cannibalization Audit: Compares paid query themes against GA4 traffic-acquisition exports to flag terms where organic already ranks and paid adds little incremental value. - Use Case: Before launching a Google Ads account, paste your campaign goal and exported search-terms report to receive a full account skeleton with justified campaign types, match-type plan, negative lists, and a ROAS A-dimension score. ## Quick Start Plan the paid account structure for my lead-generation goal on Google Ads using this exported campaign and search-terms report.
