buy or bounce

Simulates five buyer personas reading conversion assets and generates an HTML friction report.

Updated Jul 29, 2026
One-click install
npx skills add https://github.com/chrisschouk/chrisscho-uk-marketing-skills --skill buy-or-bounce-chrisschouk
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: buy or bounce
Source: https://github.com/chrisschouk/chrisscho-uk-marketing-skills/tree/main/skills/_parked/buy-or-bounce
Command: npx skills add https://github.com/chrisschouk/chrisscho-uk-marketing-skills --skill buy-or-bounce-chrisschouk

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Landing pages, emails, ads, and sales pages often fail for reasons the creator cannot see because they already have full context. This Skill tests any persuasion asset from the outside by simulating five distinct buyer personas reading it section by section, revealing exactly where interest dies and what to fix first. ## Core Features & Use Cases - Five Buyer Simulations: Walks the Ready Buyer, Skeptic, Price-Conscious Buyer, Confused Visitor, and Comparison Shopper through each section, tracking clarity, desire, and trust. - Friction Mapping: Identifies sections where multiple buyers stall, flagging critical issues like a bouncing Ready Buyer or a stalled Skeptic. - Prioritized Fixes with Rewrites: Ranks fixes by leverage, each with what is broken, which buyers it affects, and a concrete rewrite suggestion. - Visual HTML Report: Delivers a single HTML file with conversion score, buyer verdicts, friction map, and full walkthroughs, plus a short chat summary. - Use Case: Before launching a landing page for a £750 audit service, run buy or bounce to discover that the Confused Visitor cannot tell what the offer is and the Skeptic stalls at an unsupported claim, then fix those two sections first. ## Quick Start Paste your landing page or email draft and say "buy or bounce this" to get a full buyer simulation report.

Frequently Asked Questions about buy or bounce

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I test a landing page before launching it?▼

Run a buyer simulation that walks five personas (Ready Buyer, Skeptic, Price-Conscious Buyer, Confused Visitor, Comparison Shopper) through each section of the page. The output shows who would buy, who bounces, where friction clusters, and which fix to make first.

How to find why a landing page is not converting?▼

Simulate buyers reading the page in order and track where clarity, desire, and trust drop per section. Sections where multiple buyers stall are priority leaks, such as unclear positioning for the Confused Visitor or missing proof for the Skeptic.

What assets can a buyer simulation review?▼

It works on landing pages, email sequences, ad creatives and scripts, sales pages, proposals, and pitch decks. Any persuasion asset where the goal is getting someone to say yes can be parsed into sections and simulated.

Does buyer simulation rewrite my landing page copy?▼

No, it diagnoses rather than rewrites. It tells you who buys, who bounces, why, and where, then gives a concrete rewrite suggestion or direction for each prioritized fix without rewriting the whole asset.

What is the output format of a conversion friction report?▼

The deliverable is a single HTML file saved to your output folder containing the conversion score, buyer verdict cards, a section-by-section friction map, prioritized fixes, and full buyer walkthroughs. Chat receives only a 2-4 line summary linking to the file.

When should I not use buyer persona simulation?▼

Do not use it for brand voice editing, general proofreading, or interpreting analytics after a live launch. It is designed for pre-launch pressure testing of persuasion assets, not post-launch data analysis.