budget-optimizer

Start by defining your campaign goal, audience, and total budget, then split spend across platforms based on where your audience is most active. This skill distributes budget by platform, influencer tier, and content type using industry cost benchmarks, reserving 5-10% for contingency and 10-20% for content amplification.

Nano influencers (1K-10K followers) typically cost $50-250 per Instagram post, while mega influencers (1M+) start at $10,000. TikTok micro-influencers run $200-1,000 per video, and YouTube dedicated videos range from $1,000 for micro creators to $30,000+ for mega channels.

A projected ROI of 3:1 or higher is generally considered healthy for influencer campaigns. The skill calculates ROI from expected reach, engagement rates, and EMV, then compares your projected CPM and CPE against industry averages to flag inefficiencies.

Compare planned versus actual spend, reach, and engagement for each influencer, then shift budget from underperformers to top performers with the highest ROI. The skill produces a reallocation table with expected impact on reach and overall campaign ROI.

Common red flags include putting more than 40% of budget on a single influencer, paying CPMs well above industry average, skipping contingency funds, and ignoring paid amplification for top-performing content. Diversifying across tiers and negotiating multi-post packages reduces these risks.