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brand-voice

Generates a structured brand voice guide covering tone, vocabulary, and writing style rules.

Updated Apr 7, 2026
Search Tags:#messaging#style guide#copywriting#brand guidelines#brand voice#tone of voice#verbal identity
One-click install
npx skills add https://github.com/mm88nl-web/casi-app --skill brand-voice-mm88nl-web
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-voice
Source: https://github.com/mm88nl-web/casi-app/tree/main/.agents/skills/brand-voice
Command: npx skills add https://github.com/mm88nl-web/casi-app --skill brand-voice-mm88nl-web

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Brands often communicate inconsistently across channels and writers because tone, vocabulary, and style rules exist only as intuition. This Skill turns scattered preferences into a documented verbal identity that any copywriter or content team can apply consistently. ## Core Features & Use Cases - Voice Definition: Produces a voice overview, tone dimensions (formality, energy, humor, expertise, warmth), and core voice qualities with do/don't examples. - Style Rules & Vocabulary: Documents words to use and avoid, sentence length, punctuation, capitalization, and humor policies. - Channel Adaptation & Rewrites: Maps tone adjustments per channel (website, social, email, support, UI copy) and provides before/after rewrite examples. - Use Case: A startup onboarding a new copywriter uses this Skill to generate a complete brand voice guide so the writer produces on-brand copy from day one. ## Quick Start Define a brand voice guide for my company, including tone dimensions, vocabulary lists, and channel-specific tone adaptations.

Frequently Asked Questions about brand-voice

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a brand voice guide for my company?▼

Gather your brand personality, audience, positioning, and tone preferences, then document tone dimensions, voice qualities, vocabulary lists, and style rules. This Skill structures that process into a complete guide with examples any writer can follow.

What should a tone of voice document include?▼

A tone of voice document should include a voice overview, tone dimensions like formality and humor, core voice qualities with do/don't examples, vocabulary lists, writing style rules, channel adaptations, and before/after rewrite examples.

How does brand voice differ across channels like social media and email?▼

The core voice stays consistent while tone flexes per channel. Social media may be more casual and playful, email more personal, and support copy more empathetic, all documented in a channel adaptation table.

Can I use this if I already have a brand strategy defined?▼

Yes. If brand context already exists, the Skill reads it first and only asks for missing information, then translates the existing positioning and personality into concrete verbal identity rules.

What are common mistakes when defining brand voice?▼

Common mistakes include staying too abstract, skipping concrete do/don't examples, ignoring channel differences, and failing to list words and phrases the brand should never use, such as hollow hype or false urgency.

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