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brand-voice-development

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Define your brand voice that endures.

Content & Communication#brand voice#tone matrix#BrandSort#NNGroup#verbal identity
Authormike-coulbourn
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Establishes a consistent verbal identity, balancing voice and tone through frameworks like BrandSort, NNGroup dimensions, and Aaker’s personality.

Core Features & Use Cases

  • Voice & Tone Frameworks: Bloomstein’s BrandSort, NNGroup Four Dimensions, and Aaker’s personality.
  • Verbal Identity System: Naming conventions, vocabulary guidelines, and tone adaptation.
  • Documentation Templates: Examples library and tone matrices for cross-channel consistency.
  • Use Case: Create a voice profile aligned to a Sage primary archetype with a compassionate, formal tone in investor materials.

Quick Start

Define 3 brand voice traits (e.g., warm, confident, precise) and map them to 2-3 channel-specific tone examples.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: brand-voice-development
Download link: https://github.com/mike-coulbourn/claude-vibes/archive/main.zip#brand-voice-development

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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