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Brand Voice Analysis and Guidelines Generation

Analyzes a brand's voice and messaging to generate BRAND-VOICE.md guidelines.

Updated Apr 23, 2026
Search Tags:#brand voice#content analysis#tone mapping#competitor comparison#messaging guidelines#copy samples#marketing consistency
One-click install
npx skills add https://github.com/michigarciadiez-hub/Lizna-ai-marketing-claude --skill brand-voice-analysis-and-guidelines-generation
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Brand Voice Analysis and Guidelines Generation
Source: https://github.com/michigarciadiez-hub/Lizna-ai-marketing-claude/tree/main/skills/market-brand
Command: npx skills add https://github.com/michigarciadiez-hub/Lizna-ai-marketing-claude --skill brand-voice-analysis-and-guidelines-generation

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It solves inconsistent, hard-to-define brand voice by analyzing messaging across a brand’s channels and producing practical, evidence-backed guidelines that writers can follow.

Core Features & Use Cases

  • Multi-source voice analysis: Collects evidence from key pages (homepage, about, product/service pages) and optionally expands to blog, social, email, ads, and other customer-facing materials.
  • Structured voice scoring: Rates the brand across four dimensions (Formal↔Casual, Serious↔Playful, Technical↔Simple, Reserved↔Bold) using quotations as evidence.
  • Actionable deliverables: Produces a reusable brand voice document (including messaging hierarchy, do’s/don’ts, competitor comparison, and on-brand copy samples).

Quick Start

Ask to generate brand voice guidelines for a website by running the skill on the brand URL.

Frequently Asked Questions about Brand Voice Analysis and Guidelines Generation

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create consistent brand voice guidelines from existing website copy?▼

Analyze brand voice across your homepage, about, and product pages to extract evidence-based scoring on four voice dimensions. The Skill synthesizes these quotations into a complete BRAND-VOICE.md output containing actionable messaging guidelines for your team.

What is the best way to compare my brand voice against competitors?▼

Use structured voice scoring to compare competitor messaging across four dimensions: Formal to Casual, Serious to Playful, Technical to Simple, and Reserved to Bold. The Skill generates a competitor comparison section within your final brand voice guidelines document.

Can I use this for a brand consistency audit across different marketing channels?▼

Perform a brand consistency audit by analyzing key web pages and optionally expanding into blog, social, email, and ad channels. The Skill gathers evidence from these customer-facing materials to identify messaging inconsistencies and establish unified voice rules.

Does brand voice analysis work for companies going through a rebranding process?▼

Brand voice analysis supports rebranding by evaluating scattered copy across your updated channels and producing evidence-backed standards. It scores your new messaging dimensions to ensure the rebrand maintains consistency across all customer-facing materials.

How do I generate on-brand copy samples that match my company's tone?▼

Run the Skill on your brand URL to establish voice rules, including a messaging hierarchy and do's and don'ts. It synthesizes these structured rules to generate on-brand copy samples that match your specific tone and writing standards.

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