brand-strategy

Generates complete brand strategy reports from structured client questionnaires.

Updated Apr 7, 2026
One-click install
npx skills add https://github.com/mm88nl-web/casi-app --skill brand-strategy-mm88nl-web
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-strategy
Source: https://github.com/mm88nl-web/casi-app/tree/main/.agents/skills/brand-strategy
Command: npx skills add https://github.com/mm88nl-web/casi-app --skill brand-strategy-mm88nl-web

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Agencies and brand consultants spend hours turning raw client discovery notes into polished strategy documents. This Skill runs the full workflow: it presents a structured brand questionnaire to collect client information, then converts the answers into a complete, editorial-quality brand strategy report. ## Core Features & Use Cases - Structured Discovery Questionnaire: Presents a five-section questionnaire covering basics, audience, values, personality sliders, and goals before any strategy work begins. - Twelve-Section Strategy Report: Generates brand origin, vision, mission, values, goals, target audience personas, personality, voice, competitor analysis, positioning, differentiation, and tagline suggestions. - Dual-Mode Operation: Detects whether the user needs to collect information first or already has a filled brief ready to process. - Use Case: A consultant pastes a completed questionnaire for a sustainable skincare brand and receives a client-ready strategy document with personas, competitor rows, and five tagline options. ## Quick Start Ask the assistant to create a brand strategy report from your filled client questionnaire, or request the brand questionnaire to start a new client discovery.

Frequently Asked Questions about brand-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a brand strategy report from a client brief?▼

Paste the filled questionnaire or client brief and request the brand strategy report. The Skill generates all twelve sections including vision, mission, audience personas, competitor analysis, positioning, and tagline suggestions in an editorial consulting tone.

What questions should I ask a new branding client?▼

Use the built-in questionnaire covering five sections: brand basics, audience and market, values and personality, personality sliders, and business goals. It contains eighteen questions plus optional mood board references, designed to capture everything needed for a full strategy.

Can I generate a brand strategy without a filled questionnaire?▼

No. The Skill either presents the questionnaire first or requires an uploaded brief before generating the report. It makes strategic inferences for minor gaps but will not produce a report with no client information at all.

What sections does a brand strategy report include?▼

The report includes twelve sections: brand origin, vision, mission, values, goals, target audience with personas, brand personality, brand voice, competitor analysis, positioning, differentiation, and three to five tagline suggestions with rationale.

Does the brand questionnaire work for any industry?▼

Yes. The questionnaire is industry-agnostic, covering audience, competitors, values, and goals applicable to any sector. The report adapts its language, personas, and competitor context to the client's specific market and geography.