brand-strategy-engine

Run this Skill against your project design.md to produce a positioning statement in the form: for target audience, project is a category that helps them achieve an outcome because of a key difference. It also outputs frame of reference, points of parity, and points of difference.

The Skill prefers a canonical design.md file, optionally supplemented by brand-architecture.md, context-normalized.md, source-register.md, and stakeholder notes. If design.md is missing or stale, strategy work should pause until context is updated.

Mark every claim with a status: confirmed for directly stated source material, inferred for reasoned conclusions, and missing for items needing user input. This prevents invented audiences, personalities, or promises from being treated as fact.

Choose a single brand for one unified identity, a branded house when one parent spans departments or modules, and a house of brands only when separate identities are strategically required. The Skill marks the choice as confirmed or inferred based on project context.

This Skill produces strategy only and does not generate visual identities, logos, or verbal systems. Its output quality depends entirely on the accuracy of the input design.md, so stale or contradicted context must be resolved first.