brand-story

Generate brand origin stories, founder narratives, and about-page copy at three lengths.

Updated Apr 7, 2026
One-click install
npx skills add https://github.com/mm88nl-web/casi-app --skill brand-story-mm88nl-web
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-story
Source: https://github.com/mm88nl-web/casi-app/tree/main/.agents/skills/brand-story
Command: npx skills add https://github.com/mm88nl-web/casi-app --skill brand-story-mm88nl-web

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Founders and marketers struggle to articulate why their brand exists beyond a generic corporate history, resulting in About pages that fail to connect with customers. ## Core Features & Use Cases - Three-Length Output: Produces a long-form About Us story (600-900 words), a short homepage version (150-200 words), and a one-sentence origin statement. - Structured Discovery: Gathers the origin moment, founder background, core belief, customer truth, and brand promise before writing. - Tone Calibration: Adjusts between founder-forward and brand-forward voice, raw or polished, emotional or pragmatic. - Use Case: A startup founder whose About page reads like a press release uses this Skill to rewrite it as a human narrative explaining the frustration that sparked the company. ## Quick Start Write our brand origin story based on why we started this company and the problem we refused to accept.

Frequently Asked Questions about brand-story

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a brand origin story for my About Us page?▼

Start with the specific moment or frustration that sparked the brand, not the founding year. This Skill guides you through the origin moment, founder background, and core belief, then produces a 600-900 word narrative arc ending with a concrete commitment.

What makes a good founder story versus a company history?▼

A founder story names the problem the founder could not ignore and the conviction behind acting on it, while a company history lists dates and milestones. The Skill structures output around problem, realization, decision, and customer connection rather than chronology.

Can I get a short brand story for my homepage or pitch deck?▼

Yes, the Skill outputs three versions: a long About-page story, a 150-200 word compressed version for homepages or pitches, and a one-sentence origin statement of 25-40 words suitable for taglines or intros.

Does the brand story skill work with existing brand guidelines?▼

Yes, it checks for a brand-context.md file first and uses existing context instead of re-asking questions. It also calibrates tone between founder-forward and brand-forward, raw or polished, before writing.

Why does my About Us page feel generic and corporate?▼

Generic About pages open with founding dates and feature lists instead of a specific problem and human motivation. The Skill fixes this by leading with a scene or moment, naming the villain the brand fights, and positioning the customer as the hero.