brand-positioning-theory
CommunityPosition your brand with clarity.
Authormike-coulbourn
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Provides frameworks for brand positioning, the 22 Immutable Laws of Marketing, ZAG, and Onliness statements to anchor perception.
Core Features & Use Cases
- Positioning Principles: Mind-space, first-to-perceive, owning a word, and finding holes.
- Laws & ZAG: Critical laws and the "zag when others zig" approach.
- Templates: Onliness statements and positioning maps to guide strategy.
- Use Case: Create a defensible market position with a unique word and clear reason to believe.
Quick Start
Draft a positioning statement: "For [target], [Brand] is the [category] that [benefit] because [reason to believe]."
Dependency Matrix
Required Modules
None requiredComponents
references
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: brand-positioning-theory Download link: https://github.com/mike-coulbourn/claude-vibes/archive/main.zip#brand-positioning-theory Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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