brand-positioning

Use the framework: For [target audience], [Brand] is the [category] that [key differentiator] because [reason to believe]. This Skill generates that statement plus a strategic internal version and a conversational public-facing version, each supported by proof points.

Start by mapping 4-6 competitors on two positioning axes to find unclaimed territory, then define the specific idea your brand owns and the audience it serves best. The Skill also flags differentiators that are table stakes, like great customer service.

You need the category, primary audience, top 3-5 competitors, current market perception, key differentiator, and brand ambition. The Skill checks for an existing brand-context file first and only asks for missing information.

Common red flags include positioning that could apply to any competitor, audiences too broad to own, differentiators that are category table stakes, and claims the brand cannot substantiate with proof points. The Skill explicitly flags these issues.

Reposition when your current position is indistinguishable from competitors, when the category framing limits growth, or when a more ownable adjacent category exists. The Skill challenges the stated category against how customers actually compare alternatives.