brand-messaging

Start with a core message stating what the brand does, for whom, and how. Then build a value proposition, tagline options, three to four key message pillars with proof points, and adapt everything per audience and channel. This Skill guides that full process.

A tagline is a short 3-7 word phrase for brand recall, while a value proposition is a 2-3 sentence statement explaining what you do, for whom, the outcome, and your differentiator. The Skill generates both with rationale.

Generate 4-5 options spanning functional, emotional, aspirational, and witty styles, each with a rationale. The Skill flags the strongest recommended option and can evaluate an existing tagline against the new candidates.

Yes. The core message stays universal while supporting messages flex per segment. The Skill produces audience-specific sections covering what each audience cares about, how to lead, which proof points land hardest, and what to avoid.

You need brand positioning, primary and secondary audiences, the single key benefit, proof points backing your claims, and any existing tagline. The Skill checks for a brand-context file first and only asks for missing inputs.