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brand-messaging-architecture

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Structure brand messaging that moves markets.

Content & Communication#value proposition#StoryBrand#Osterwalder canvas#MECLABS#messaging architecture
Authormike-coulbourn
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Provides messaging architecture, value proposition design, and brand pillar development using multiple strategic frameworks.

Core Features & Use Cases

  • Message Layers: Peep Laja’s layers, StoryBrand, and MECLABS tests.
  • Value Proposition Canvas: Customer-centric mapping of jobs, pains, gains, and offerings.
  • Messaging Hierarchy: Roof, pillars, and foundation messages to ensure consistency.
  • Use Case: Build a complete messaging framework for a new product with clear pillar messages.

Quick Start

Draft a high-level Value Proposition and a three-pillar messaging map linking each pillar to proof points.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: brand-messaging-architecture
Download link: https://github.com/mike-coulbourn/claude-vibes/archive/main.zip#brand-messaging-architecture

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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