brand-identity

Generate a visual identity brief covering logo direction, color palette, typography, and imagery style.

Updated Apr 7, 2026
One-click install
npx skills add https://github.com/mm88nl-web/casi-app --skill brand-identity-mm88nl-web
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-identity
Source: https://github.com/mm88nl-web/casi-app/tree/main/.agents/skills/brand-identity
Command: npx skills add https://github.com/mm88nl-web/casi-app --skill brand-identity-mm88nl-web

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Translating brand strategy into concrete visual direction is hard for non-designers, and vague briefs lead to misaligned design work. This Skill produces a structured, actionable visual identity brief that a designer or design agency can execute from directly. ## Core Features & Use Cases - Complete Identity Brief: Generates eight structured sections covering identity strategy, logo direction, color palette with hex codes, typography pairings, imagery style, iconography, design principles, and brand expressions. - Context-Aware Intake: Reads an existing brand context file when available and only asks for missing information such as personality, audience, positioning, and references. - Concrete Design Direction: References real fonts, real brand logos, and specific hex codes rather than generic descriptors. - Use Case: A founder preparing to hire a freelance designer uses this Skill to turn their brand strategy into a professional brief covering logo style, palette, and typography before the first design call. ## Quick Start Create a visual identity brief for my brand, including logo direction, color palette, and typography recommendations.

Frequently Asked Questions about brand-identity

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a brand identity brief for a designer?▼

Provide your brand name, personality traits, target audience, positioning, and visual references. The Skill generates a structured brief covering logo direction, color palette with hex codes, typography pairings, imagery style, and design principles that a designer can execute from.

What should a visual identity brief include?▼

A complete brief includes an identity strategy statement, logo direction with real reference logos, a color palette with hex codes and usage rules, primary and secondary typefaces, imagery and photography style, iconography direction, design principles, and brand expression touchpoints.

Can I use this if I already have a brand strategy document?▼

Yes. If a brand context file exists, the Skill reads it first and only asks for information not already covered. It is designed to translate an existing brand strategy into visual design direction.

Does the brief suggest specific fonts and colors?▼

Yes. The brief recommends specific real typefaces with pairing rationale and provides hex codes for primary and secondary palette colors, along with usage rules and combinations to avoid.

When should I not use a visual identity brief?▼

Skip it if you only need a quick logo mockup or already have established brand guidelines. The brief is intended for defining a new identity or rebranding, not for minor asset production within an existing design system.