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brand-guidelines

Applies Anthropic brand colors and typography to documents and visual artifacts.

1|Updated Mar 5, 2026
Search Tags:#typography#branding#styling#color palette#visual identity#powerpoint#design guidelines
One-click install
npx skills add https://github.com/Clay-HHK/claude-skills --skill brand-guidelines-clay-hhk
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-guidelines
Source: https://github.com/Clay-HHK/claude-skills/tree/main/brand-guidelines
Command: npx skills add https://github.com/Clay-HHK/claude-skills --skill brand-guidelines-clay-hhk

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Ensuring visual consistency with Anthropic's official brand identity is difficult when creating presentations, documents, or other artifacts manually, since exact color values and font pairings are easy to get wrong. ## Core Features & Use Cases - Official Color Palette: Provides Anthropic's main colors (dark #141413, light #faf9f5, grays) and accent colors (orange #d97757, blue #6a9bcc, green #788c5d) as precise RGB values. - Typography Rules: Applies Poppins to headings (24pt and larger) and Lora to body text, with automatic fallback to Arial and Georgia when custom fonts are unavailable. - Smart Styling: Selects text colors based on background and cycles accent colors across non-text shapes to stay on-brand. - Use Case: When generating a PowerPoint deck with python-pptx, apply Anthropic's exact brand colors via RGBColor and correct heading/body fonts so the output matches company design standards. ## Quick Start Apply Anthropic brand colors and typography to the presentation you are about to create.

Frequently Asked Questions about brand-guidelines

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply Anthropic brand colors to a PowerPoint presentation?▼

Use the official hex values (dark #141413, light #faf9f5, orange #d97757, blue #6a9bcc, green #788c5d) and apply them through python-pptx's RGBColor class for precise color matching across systems.

What fonts does Anthropic's brand guidelines use?▼

Headings use Poppins with Arial as fallback, and body text uses Lora with Georgia as fallback. Fonts should be pre-installed in your environment for best results, but the fallbacks preserve readability.

What are Anthropic's official brand colors?▼

Main colors are dark #141413, light #faf9f5, mid gray #b0aea5, and light gray #e8e6dc. Accent colors are orange #d97757, blue #6a9bcc, and green #788c5d.

What happens if Poppins and Lora fonts are not installed?▼

The styling automatically falls back to Arial for headings and Georgia for body text. No font installation is required, though pre-installing Poppins and Lora gives the best visual result.

When should I not use these brand guidelines?▼

These guidelines only fit artifacts intended to carry Anthropic's look-and-feel. For other companies or neutral design work, use the relevant organization's own brand standards instead.

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