brand-discovery

Activate the skill and it checks for existing module files and a state.json checkpoint before asking anything. It then interviews one question at a time across eight modules, using laddering and 5 Whys, saving each module's raw quotes and synthesis to disk.

The modules apply Sinek's Golden Circle, Dunford's Obviously Awesome positioning, Baker's Business of Expertise ICP, Mark & Pearson's 12 archetypes, Aaker's personality dimensions, Neumeier's trueline, and the Kapferer Brand Identity Prism for final synthesis.

Yes, the skill is designed for multi-session work. After each module it writes the module file and updates a state.json checkpoint with completed, in-progress, and next modules, so a later session resumes exactly where the last one stopped.

In multi-founder mode each participant's answers are written to separate founders/{participant}.md files with validated names. After all founders complete a module, a reconciliation pass summarizes convergences and divergences and flags productive tensions for an alignment workshop.

The terminal module produces 90_SYNTHESIS.md, a master brandbook consolidating all prior modules. It contains the positioning statement, ICP, Kapferer prism, archetype, voice guidelines, trueline, story arc, founder-brand boundary, and resolved tensions.

Avoid it when you need a quick one-shot brand summary, since rushing to the synthesis in a single conversation produces shallow output. It is also unsuitable when stakeholders cannot commit to individual interviews before group reconciliation.