What problem does it solve? Brands drift over time — messaging diverges across channels, visual identity becomes inconsistent, and positioning blurs against competitors. This Skill provides a structured diagnostic framework to evaluate brand health and identify exactly what needs fixing before investing in brand development. ## Core Features & Use Cases - Six-Dimension Scorecard: Scores positioning clarity, visual identity, messaging consistency, voice and tone, audience alignment, and competitive differentiation on a 1–5 scale. - Evidence-Based Diagnosis: Lists specific strengths and issues with observed evidence and business impact, not vague impressions. - Prioritized Action Plan: Delivers recommendations tiered into immediate fixes, short-term work (30–60 days), and long-term strategic questions. - Use Case: A startup founder says "our brand feels outdated." The Skill gathers brand materials, benchmarks against competitors, scores all six dimensions, and outputs a report showing whether the problem is visual identity, positioning, or messaging — plus what to fix first. ## Quick Start Ask the assistant to run a brand audit on your company and share your website URL, social profiles, and any existing brand guidelines.
