What problem does it solve? Companies that grow beyond a single product often end up with inconsistent naming, fragmented marketing, and confused customers because they never defined how their brands relate to each other. This Skill provides a structured framework for auditing a brand portfolio and choosing the right architecture model. ## Core Features & Use Cases - Four Architecture Models: Explains and recommends among Branded House, House of Brands, Endorsed Brand, and Hybrid models with real-world examples like Google, P&G, Marriott, and Apple. - Portfolio Audit & Hierarchy Map: Produces a structured audit of every product and sub-brand, then maps parent-child brand relationships with naming, visual, and messaging conventions. - Naming System & Governance: Builds naming rules, a decision tree for new launches, and governance checklists so future products fit the architecture. - Use Case: A startup launching its third product asks whether to name it under the parent brand or give it an independent identity; the Skill walks through audience overlap, positioning, and equity transfer to recommend a model and naming convention. ## Quick Start Ask the AI to define a brand architecture for your company by listing your current products, target audiences, and planned launches.
