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brand-analyzer

Analyzes brand identity and generates brand guidelines, audit reports, and analysis documents.

2|1|Updated Jun 12, 2025
Search Tags:#marketing#positioning#brand guidelines#visual identity#archetypes#brand analysis#brand audit
One-click install
npx skills add https://github.com/agent-trust-protocol/atp-core --skill brand-analyzer-agent-trust-protocol
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-analyzer
Source: https://github.com/agent-trust-protocol/atp-core/tree/main/.claude/skills/brand-analyzer
Command: npx skills add https://github.com/agent-trust-protocol/atp-core --skill brand-analyzer-agent-trust-protocol

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) and assets (resource) components.

What problem does it solve? Creating consistent brand guidelines and auditing brand identity across channels is time-consuming and often lacks a structured framework, leading to inconsistent visuals, messaging, and positioning. ## Core Features & Use Cases - Brand Analysis & Audits: Evaluates visual identity, voice, messaging, audience alignment, and competitive positioning using a structured framework with health scoring. - Brand Archetype Identification: Applies Jung's 12 archetypes to define brand personality and guide visual and voice direction. - Guidelines & Report Generation: Produces professional brand guidelines, analysis reports, and quick audit checklists from ready-made templates. - Use Case: A startup founder asks for comprehensive brand guidelines for a new eco-friendly product line; the skill gathers discovery inputs, identifies the archetype, and outputs a complete guidelines document with an implementation roadmap. ## Quick Start Ask the assistant to create brand guidelines or run a brand audit for your company, providing your brand name, mission, and any existing visual identity details.

Frequently Asked Questions about brand-analyzer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create brand guidelines for a new business?▼

Provide your brand name, mission, values, target audience, and any visual identity details. The skill identifies a brand archetype, analyzes your inputs against a structured framework, and generates a complete guidelines document covering logo usage, colors, typography, and voice.

How do I audit my existing brand for consistency?▼

Request a brand audit and share materials from your channels such as website, social media, and print. The skill uses a quick audit checklist to score visual identity, voice, consistency, and audience alignment, then lists prioritized fixes.

What are brand archetypes and how are they used?▼

Brand archetypes are 12 personality types based on Jung's framework, such as Hero, Sage, and Caregiver. The skill identifies a primary archetype (60-70% influence) and secondary archetype to guide your visual direction, tone of voice, and messaging patterns.

What outputs does a brand analysis produce?▼

Three document types are available: full brand guidelines, a comprehensive analysis report with competitive positioning and roadmap, or a quick audit checklist with health scores. Files are saved as Markdown with date-stamped names.

When should I not use a structured brand framework?▼

A framework-driven analysis is less suitable when you need quantitative market research data, live customer surveys, or visual design files. This skill produces strategic documentation and recommendations, not actual logo or graphic assets.

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